Wheelbarrows Direct – Case Study
Case Study: Wheelbarrows Direct – Rapid Turnaround
We were approached by wheelbarrows direct as they were receiving a poor ROI on the online marketing, social media and the digital investments they were making. The business which is family run exemplifies a team of hardworking individuals giving the very best customer service and insisting on only distributing high quality products. There were several drawbacks to the operation and in particular as they had grown the business ground up they were finding a difficulty in converting their operation to a successful online business. We achieved rapid turnaround for their e-commerce model.
Initially we organised an extended free consultation period where we were able to identify there pains, passion and help them visualise the necessary positive path they needed to be introduced to. With the necessary openness and access to the business we were able to identify and initially reduce costs where we felt their investment online was being misdirected. As is often the case with modern marketing “Social Media” had become the forefront and there was no direct correlation between sales and social media trends. The primary focus became aligning the social media with a focused sales campaign so that the apparent division between these two very interconnected segments of business was removed.
Focus on Quality
We then focused solely on the mission of the business which was to deliver high quality wheelbarrows with a family run and personable service and transposed this to into their digital persona. We had to make sure that before we commenced the sales campaign that the whole business was market ready so with constant communication and extrapolation of knowledge from the many perspectives in the business we established an understanding of their obstacles, obstacles of their clients and formulated a plan to overcome them.
Having now established a relationship where we are as focused on our clients business as they are, the results are really beginning to show. At January 2017, there has been a two fold increase in revenue and we have helped them to remove various unnecessary online costs. As a Sales partner we are now supporting them in all aspects of their online business and only introduce marketing aspects which a) support the primary focus of generating sales b) continue to reflect their necessary message.
In Conclusion, we would recommend you check out their business www.wheel-barrows-direct.co.uk and they would be happy to provide you with a reference of our work. Before, you go ahead and invest heavily in social media, we recommend that you come to us first and have a free consultation as your may need a social selling campaign rather than the buzz of social media.